Confident in interviews, during live performances and in front of the camera
Media training for executives and communications departments
Professional media performances determine your reputation today and are the foundation of trust in you and your organization. Our media training prepares executives and communications teams in a realistic way for every format – from print, TV and radio interviews to panel discussions, podcasts and internal videos. We combine journalistic expertise with strategic communications experience and train you in exactly the situations that are relevant to your needs.
Journalists train you
We know both sides of the desk and therefore know exactly what journalists look for in media interviews.
True-to-life simulations
You train with professional camera, lighting, and sound equipment – optionally in a real TV studio or comparable environment.
Tailored to you
From a half-day session to a multi-stage program at your premises, as individual or group training, in person or online.
Perfectly prepared for every format
Media Training Situations
Interview Training for Print/Digital, TV, and Radio
Focus areas of interview training:
Interviews bring your messages to the public and give your concerns a platform. At the same time, the circumstances and unexpected, tough questions can be very challenging. Our training simulates real interview situations for print/digital, TV, and radio. When needed, we also practice real studio situations with professional video and audio equipment.
- Simulation of specific interview situations
- Formulation of clear key messages
- Handling critical or unexpected questions
- Communicating clearly even on complex topics
- The right tone for a compelling interview
- Voice, body language, and facial expression in front of microphone and camera
Live Performances & On-Camera Statements
Focus areas of the training for live performances:
Live statements offer a unique opportunity to deliver clear and precise messages in a short amount of time: every word counts. At the same time, voice and body language play a crucial role in making a compelling impression. We train you to say the right thing in seconds while coming across as confident and personable.
- Building a clear statement
- Compelling language, coherent messages
- Composure and stress resilience
- Impact of voice and posture
- Typical do’s and don’ts on camera
- Handling spontaneous situations
Talk Show Performances & Panel Discussions
Focus areas of the training for talk show performances and panel discussions:
Discussion rounds on TV or at events demand quick reactions, clear positioning and a strong personal presence. In this training, you will learn how to remain confident and likable during live performances.
- Typical structure of talk formats and discussion rounds
- Simulation of a talk situation
- Development of storylines and argumentation aids
- Clear positioning in complex debates
- Spontaneous answers that land
- Understanding moderation logic and roles
- Handling confrontation or interruptions
Mastering Press Conferences Professionally
Focus areas of the training for press conferences:
Press conferences demand overview, clarity, and leadership. We train you in the interplay of opening statements, Q&A rounds and professional responses to critical follow-up questions. We simulate a press conference under real conditions and practice typical procedures, statements, and critical follow-ups.
- Structure of a compelling press conference
- Crafting media-ready statements
- Preparation for critical topics
- Role distribution within the communications team
- Live analysis and feedback
Media Performances in Crisis Situations
Focus areas of the training for crisis situations:
In a crisis, every word matters. Media, employees and the public expect fast, clear and credible communication. Our crisis media training prepares you to stay composed in high-pressure situations. You will learn to handle critical follow-up questions effectively even under intense time pressure.
- Developing clear key messages for crisis scenarios
- Professional conduct when facing critical questions
- Staying calm under stress and high public scrutiny
- Do’s & don’ts of crisis communication
- Rights, responsibilities, and boundaries in public statements
- Preparation for worst-case scenarios and escalation questions
- Handling emotions – among journalists and within your own team
Need support on other media topics?
We think about communication holistically – from strategic positioning to crisis appearances. For newly appointed communications leads, we also offer a structured onboarding program.
Media Training Workflow
No two media trainings are alike. We develop every training individually – based on your role, your topics and the formats you are preparing for. The focus is on practice: concrete exercise situations and immediately applicable tools.
Needs assessment and goal definition
Before the training even begins, we jointly determine which competencies should be sharpened: preparation for critical interviews, improving your company’s key messages, confident presence in front of camera and microphone, or assurance in live performances. Perhaps you need preparation for a specific upcoming interview? That’s possible too. This goal-setting process forms the foundation of your individual media training, tailored precisely to your role and your communication responsibilities. With us, you get exactly what you need – and nothing more.
Analysis of your current media performance
During the training itself, you complete a simulated media appearance without any prior preparation. This initial interview sequence reveals how you respond under pressure, what strengths you already bring to the table and where there is potential for growth. You receive feedback on your impact, body language, and voice, the structure and clarity of your answers, and typical communication patterns. This baseline assessment forms the foundation for the next steps of your media coaching.
Compact theoretical foundations for effective media communication
Before moving into in-depth practice, you receive a brief, concise introduction to the most important communication principles. This compact theory block builds the understanding you need for the practical exercises that follow.
Practice, practice, practice
in realistic interview situations
In the practical training, you either work on a specific occasion – such as an upcoming interview or a particular communication format – or you practice general interview situations to strengthen your overall media competence. The simulations are deliberately designed to be true to life: we don’t just play journalists – we are journalists, and we know exactly what our colleagues look for in interviews.
Every exercise is temporarily recorded on camera. Afterwards, we analyze the sequences together. This way, you immediately see how your answers come across, what nonverbal signals you are sending and where you are already performing convincingly.
Handling critical questions and crisis situations
An effective media training includes practicing how to handle sensitive topics and challenging situations. You learn strategies for critical questions, formulations for resilient and clear answers, and guidelines for composure under pressure. This section is tailored to your industry and your role, so you maintain your bearings even in high-pressure moments.
Individual feedback and transfer into your daily practice
At the close of the training, you receive precise, individual feedback with concrete recommendations. You take away tools you can put to use immediately in your professional life: checklists, message frameworks, and personalized practice prompts. This is how your media training creates lasting impact. If desired, we can arrange a follow-up session together, allowing you to deepen your skills or prepare specifically for new occasions.
Q&A
Your questions,
our answers
How long does media training take?
How much time you want to invest depends entirely on your goal. A half day is sufficient for a focused introduction or a targeted practice situation. A full day offers intensive practice with multiple scenarios, while longer programs create space for deeper learning and repetition. We are happy to advise you on what best suits your needs.
What does media training cost?
The cost depends on the scope of the training. After a brief initial conversation, we will put together a tailored proposal.
Do you offer individual or group training?
We offer both individual and group training. In individual training, the focus is entirely on your personal impact. Group training is ideal when teams want to develop key messages together or appear jointly in public.
Can training also take place online?
Yes, online training is possible – but for lasting results, we recommend conducting at least part of the training in person. Personal feedback, camera experience and body language can be conveyed far more effectively face to face.
How realistic are the training situations?
We design interviews, press conversations, and crisis scenarios to be as realistic as possible. Drawing on our experience as former journalists and our daily involvement in our clients’ interviews, we know what is currently relevant. We work with camera and audio equipment – optionally in real TV studios or comparable environments.
How do I keep up the momentum after training? Are there follow-ups or refreshers?
Yes, we offer refresher training upon request. This allows you to deepen what you have learned, practice new situations and continue developing your performance over the long term.
Can I bring my own requests regarding the media training?
Absolutely. We build every training individually for each participant. In a preliminary conversation, we clarify which modules make sense for you and how to incorporate your specific wishes.
Überschrift Kundenstimmen
Radak
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Radak
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Radak
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Wir trainieren Sie
Michael Behrens
Michael Behrens has been working in the media industry for many years – in various roles as a journalist, long-serving TV reporter, and senior executive at a DAX-listed company with responsibility for media, marketing, and sales. As co-founder of HimmelsSchreiber, he knows public communication from every angle and understands how media logic, corporate interests, and personal presence come together. As an established media trainer, he draws on this experience to provide hands-on guidance on how executives can perform and persuade with confidence in front of cameras, microphones, and audiences.
Volker Siegert
Volker Siegert is a certified media trainer who has been preparing executives for interviews and public appearances for more than two decades.
He is a member of the Federal Association for Media Training in Germany and draws on an extensive toolkit of training concepts. His credo in practical exercises: “Those who want to be seen must first have seen themselves. Those who want to be heard must first listen to themselves.”